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Eli Lilly Immerses Visitors in the Patient Journey
Eli Lilly, founded over 140 years ago, focuses on making customers’ lives better. Their recent partnership with Salesforce is a customer-centric shift; collecting, analyzing and acting on predictive patient data. At Salesforce Dreamforce, the Eli Lilly Treadmill experience reimagines a “Journey to Health” complete with a human-powered, interactive story with motion graphics. The physical/digital treadmill experience invites attendees to take a walk through a virtual patient journey. Lilly uses Salesforce to get smarter about patients and deliver personalized care and support.
Like many healthcare brands, Lilly has seen a tremendous shift in patient care technology. Apps keep patients in compliance with their medications and other health routines. Patients expect 24/7 medical support options and want to feel part of and have access to a community of caregivers. The Eli Lilly Treadmill “Journey to Health” Salesforce showcase is a huge success with Dreamforce attendees.
Lilly unites caring with discovery to make life better for people around the world. The brand’s mission is to make medicines that help people live longer, healthier, more active lives.
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- “Journey to Health” experience at Salesforce Dreamforce
- Human-powered story interactive
- Physical/digital hardware integration
- Custom visual language, story and motion graphics