Event Marketer Covers Google at CES 2019
February 5, 2019 |
Rachel Kirkpatrick Boucher from Event Marketer Magazine writes about the amazing Google CES 2019 experience designed by Sparks. This year’s “Hey Google” presence at the massive Consumer Electronics Show is as engaging and entertaining as any before. You might say it’s “a wild ride!” Here’s an excerpt.
Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride.
In fact, if you looked up at the structure at the precise moment, you’d catch a set of doors swing open and moving theme-park cars with seated attendees loop around a deck outside the building before disappearing through another set of doors. As we stood outside the LVCC looking on, we noticed all the phones raised to capture the moment. One person described it as “Disneyland over there.” A few seconds later, the Las Vegas Monorail, wrapped in “Hey Google” branding, sailed along the raised platform behind Google’s structure. Talk about visibility.
Read the entire Google CES 2019 Event Marketer article here.
Event Marketer Magazine is the world’s most respected provider of content for the event and trade show industry. It serves the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing–including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events.
Check out last year’s Google CES experience also designed and produced by Sparks.